The fantastic reason people are gushing over Daniel Kaluuya’s makeup at the Oscars.
Daniel Kaluuya looked pretty dapper at the Oscars, huh?
The star, up for Best Lead Actor for his role in Jordan Peele’s “Get Out,” was dressed to impress. And he certainly succeeded.
Like most other red carpet walkers, Kaluuya was wearing makeup (yes, men at award shows often do) so he could shine bright like a diamond — or rather, avoid doing so under the cameras’ bright lights.
And who better to help him achieve that perfect glow than Rihanna?
The day after the Oscars, Rihanna’s blockbuster beauty line, Fenty Beauty, tweeted that the Oscar nominee used its products to prep for the big night.
“Oscars ready with Daniel Kaluuya,” the brand wrote, specifying which foundation the actor used and the artist behind his look, Amber Amos.
Fans were loving it.
king of fenty beauty omg
— black birls bistory bonth (@FlNEWHINE) March 6, 2018
Quality grooming by the makeup artist. This is the no makeup, makeup look we all want.
— Jane 🧙🏾♀️ (@A_maan_duuh) March 6, 2018
Kaluuya’s red carpet look highlighted another big win for the brand — and inclusivity in the beauty industry.
Fenty offers items like lipsticks, primers, and foundations in a wide variety of tones for people of every shade — a feature worth celebrating in an industry that often overlooks customers with darker skin.
It turns out inclusivity makes for good business, too. Rihanna’s company skyrocketed to overnight success after it launched last September and is projected to surpass other prominent brands in revenue in its first year in the marketplace.
“Fenty Beauty was created for everyone; for women of all shades, personalities, attitudes, cultures, and races,” Rihanna said of her line. “I wanted everyone to feel included. That’s the real reason I made this line.”
Let’s face it: Kaluuya could slay any red carpet. But he’s even more radiant boosting a brand that makes everyone feel like a star.